Carrying on with the research for the fragrance essay I went to the advertising archives website and I found another possibility for the 1980s to 1990s advert. It was quite a strange poster/ advert I think that is the reason why I choose it. After that I carried on searching round the Internet for some adverts for the 1980s to 1990s so I had three possible choices for the essay. The third possible choice came from a website called Vintage ad browser. The choice was different to the other ones I had for that era so that would be the reason why I choose it.
Now that I had found three choices for two of the eras. I moved onto You tube to try and find a moving image advert for 2012. One of the choices I decided would be a Calvin Klein advert called encounter. A second choice I made was Dior addict because it was different to the first becase it had a women as the main person while as the first choice had both as the main people in it. I think I will use the encounter one but that has not yet been decided.
Saturday, 13 October 2012
Thursday, 4 October 2012
Research
Firstly for my research into fragrance adverts in the 1920's, 1990's and 2012 started with me going onto a website called vintage ad browser where I looked through some of the fragrance adverts for the 1920's which were posters i didn't find any on that website that I liked the look off so I moved on to a different website. After searching the Internet for a bit longer I though that I would try and find an fragrance advert from the 1990's instead and I started my search on You tube to see if there were any moving image fragrance adverts from the 1990s that looked interesting and good to use.
I searched You tube for moving image adverts from the 1990s and I found a few one of which I decided not to use because I though it played on sexuality a bit to much That is a link to the Calvin Klein Escape advert from 1995. http://www.youtube.com/watch?feature=endscreen&NR=1&v=Ma8a5u3pfHQ. I also looked at a Chanel No.19 advert which I thought was good but just a bit to short. I also decided to look for some non moving image fragrance adverts from the 1990s as well. After a while of that I thought I would go back to the 1920's fragrance poster adverts where I went to google images to search for one. I then decided on two that I might use for the essay.
I searched You tube for moving image adverts from the 1990s and I found a few one of which I decided not to use because I though it played on sexuality a bit to much That is a link to the Calvin Klein Escape advert from 1995. http://www.youtube.com/watch?feature=endscreen&NR=1&v=Ma8a5u3pfHQ. I also looked at a Chanel No.19 advert which I thought was good but just a bit to short. I also decided to look for some non moving image fragrance adverts from the 1990s as well. After a while of that I thought I would go back to the 1920's fragrance poster adverts where I went to google images to search for one. I then decided on two that I might use for the essay.
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