Work done on first slide of portfolio

žThe target audience for D’oro is women in there late thirties

žWomen who want to be able to get men to play them music when they ask and to be confident whilst doing so

žThe women that buy this would like men that can play music possibly classical

First perfume advert complete

 

D'oro is the name of the first fragrance advert.  The slogan is for golden moments

Starting the fragrance poster

In Friday's double lesson we started to make the fragrance or perfume advert/poster.  The way we did this was by taking one picture from the photo shoot that we did the week before and putting it into photoshop.  After that we had to edit the picture make it smaller make it bigger anything we wanted to do to it.  Then we had to put the brand name that we had thought of for homework the lesson before and its slogan.  Also thought of lesson before.  Then we had to put it on to the poster in a font that we had chosen that we thought made it look good and would attract peoples attention.  After that we then had to get a picture of a fragrance or perfume bottle and photoshop it in to the image.

FRAGRANCE SLOGANS

Research I have researched fragrance slogans:
HUGO is trend, HUGO is different, HUGO is urban
-HUGO BOSS
If you want to capture someone’s attention, whisper.
Coty Perfume
I am made of blue sky and golden light, and I will feel this way forever…share the fantasy.
-Chanel No. 5
Between love and madness lies obsession
-Calvin Klein’s Obsession
Life without passion is unforgivable
-Unforgivable by Sean John

A woman is an island. Fidji is her perfume
-Guy Laroche Fidji

So delicate. So Beautiful.
-Estée Lauder Beautiful

I can’t seem to forget you, your Wind Song stays on my mind
-Wind Song

 

 

Planning I have brainstormed some exotic, sophisticated, glamorous, foreign names:

 

fuerte: Behind every man there is a strong fragrance

fierte: A man's fragrance and a man's pride

maschile: for men, not for women

guapo: Beautiful women, love 'guapo' men

escabroso: A rugged fragrance, for rugged men