Scoop it

For homework I had to create a scoop it account.  Where I could put all the websites that i used to find information and images for my media work.  I started by putting the website vintage ad browser which I used to find one of the adverts I used for my essay

essay work done in lesson

Done on second advert

The type of shot that they used for this advert in movie terms would be called a hero shot.  Where you see the main person by themselves and you can see all of them and that is what they have done here.  I think that it is trying to say that the woman in the advert doesn’t need a man to help her become someone that she can do it on her own.

Done on third moving image advert

They used the name encounter for this advert and fragrance because the advert has two people who meet one another in an encounter.  The advert could be trying to say that if you use this fragrance then you can encounter someone that you like, or perhaps someone that is extravagant and exciting.  Someone who is worth a drive over a small cliff road to a small house.

The advert shows the man as being quite powerful and masculine.  Saying to the target audience that could be men that if you where this perfume you be can as powerful and masculine as the man in the advert.  The woman in the advert is being represented as a seductive force to get the man to come to her if this was a perfume which was directed at women I would say that it was trying to persuade them that if they bought the perfume they could be seductive and get every man they wanted.

 

This advert show that women as maybe wanting a man, while as in the second one it is saying that she doesn’t need or want a man to make her successful.  The advert is different from both of the other adverts because this one shows that love attraction between a man and a woman.  While as in the first one it just has a woman standing and the second one is saying the complete opposite of this one by saying you can be reliant by yourself.

 

The advert is quite dark and gloomy for the first few seconds of it but then it gets a little lighter as the man finds the women in the house.  With the music it uses the lighting of the advert, the rain and the setting makes the advert work really well and would make you stop and look at it say if you where fast forwarding through adverts on the TV.