Work done on first slide of portfolio

žThe target audience for D’oro is women in there late thirties

žWomen who want to be able to get men to play them music when they ask and to be confident whilst doing so

žThe women that buy this would like men that can play music possibly classical

First perfume advert complete

 

D'oro is the name of the first fragrance advert.  The slogan is for golden moments

Starting the fragrance poster

In Friday's double lesson we started to make the fragrance or perfume advert/poster.  The way we did this was by taking one picture from the photo shoot that we did the week before and putting it into photoshop.  After that we had to edit the picture make it smaller make it bigger anything we wanted to do to it.  Then we had to put the brand name that we had thought of for homework the lesson before and its slogan.  Also thought of lesson before.  Then we had to put it on to the poster in a font that we had chosen that we thought made it look good and would attract peoples attention.  After that we then had to get a picture of a fragrance or perfume bottle and photoshop it in to the image.

FRAGRANCE SLOGANS

Research I have researched fragrance slogans:
HUGO is trend, HUGO is different, HUGO is urban
-HUGO BOSS
If you want to capture someone’s attention, whisper.
Coty Perfume
I am made of blue sky and golden light, and I will feel this way forever…share the fantasy.
-Chanel No. 5
Between love and madness lies obsession
-Calvin Klein’s Obsession
Life without passion is unforgivable
-Unforgivable by Sean John

A woman is an island. Fidji is her perfume
-Guy Laroche Fidji

So delicate. So Beautiful.
-Estée Lauder Beautiful

I can’t seem to forget you, your Wind Song stays on my mind
-Wind Song

 

 

Planning I have brainstormed some exotic, sophisticated, glamorous, foreign names:

 

fuerte: Behind every man there is a strong fragrance

fierte: A man's fragrance and a man's pride

maschile: for men, not for women

guapo: Beautiful women, love 'guapo' men

escabroso: A rugged fragrance, for rugged men

essay research part 2

Carrying on with the research for the fragrance essay I went to the advertising archives website and I found another possibility for the 1980s to 1990s advert.  It was quite a strange poster/ advert I think that is the reason why I choose it.  After that I carried on searching round the Internet for some adverts for the 1980s to 1990s so I had three possible choices for the essay.  The third possible choice came from a website called Vintage ad browser.  The choice was different to the other ones I had for that era so that would be the reason why I choose it.

Now that I had found three choices for two of the eras.  I moved onto You tube to try and find a moving image advert for 2012.  One of the choices I decided would be a Calvin Klein advert called encounter.  A second choice I made was Dior addict because it was different to the first becase it had a women as the main person while as the first choice had both as the main people in it.  I think I will use the encounter one but that has not yet been decided.

fashion photography research



Stone

 

Research

Firstly for my research into fragrance adverts in the 1920's, 1990's and 2012 started with me going onto a website called vintage ad browser where I looked through some of the fragrance adverts for the 1920's which were posters i didn't find any on that website that I liked the look off so I moved on to a different website.  After searching the Internet for a bit longer I though that I would try and find an fragrance advert from the 1990's instead and I started my search on You tube to see if there were any moving image fragrance adverts from the 1990s that looked interesting and good to use.

I searched You tube for moving image adverts from the 1990s and I found a few one of which I decided not to use because I though it played on sexuality a bit to much That is a link to the Calvin Klein Escape advert from 1995.  http://www.youtube.com/watch?feature=endscreen&NR=1&v=Ma8a5u3pfHQ.  I also looked at a Chanel No.19 advert which I thought was good but just a bit to short.  I also decided to look for some non moving image fragrance adverts from the 1990s as well.  After a while of that I thought I would go back to the 1920's fragrance poster adverts where I went to google images to search for one.  I then decided on two that I might use for the essay.