essay research part 2

Carrying on with the research for the fragrance essay I went to the advertising archives website and I found another possibility for the 1980s to 1990s advert.  It was quite a strange poster/ advert I think that is the reason why I choose it.  After that I carried on searching round the Internet for some adverts for the 1980s to 1990s so I had three possible choices for the essay.  The third possible choice came from a website called Vintage ad browser.  The choice was different to the other ones I had for that era so that would be the reason why I choose it.

Now that I had found three choices for two of the eras.  I moved onto You tube to try and find a moving image advert for 2012.  One of the choices I decided would be a Calvin Klein advert called encounter.  A second choice I made was Dior addict because it was different to the first becase it had a women as the main person while as the first choice had both as the main people in it.  I think I will use the encounter one but that has not yet been decided.

fashion photography research



Stone

 

Research

Firstly for my research into fragrance adverts in the 1920's, 1990's and 2012 started with me going onto a website called vintage ad browser where I looked through some of the fragrance adverts for the 1920's which were posters i didn't find any on that website that I liked the look off so I moved on to a different website.  After searching the Internet for a bit longer I though that I would try and find an fragrance advert from the 1990's instead and I started my search on You tube to see if there were any moving image fragrance adverts from the 1990s that looked interesting and good to use.

I searched You tube for moving image adverts from the 1990s and I found a few one of which I decided not to use because I though it played on sexuality a bit to much That is a link to the Calvin Klein Escape advert from 1995.  http://www.youtube.com/watch?feature=endscreen&NR=1&v=Ma8a5u3pfHQ.  I also looked at a Chanel No.19 advert which I thought was good but just a bit to short.  I also decided to look for some non moving image fragrance adverts from the 1990s as well.  After a while of that I thought I would go back to the 1920's fragrance poster adverts where I went to google images to search for one.  I then decided on two that I might use for the essay.

adverts

Today in class we started to watch some of the adverts that people had written about for the homework.  I thought all the ones that we watched in class where really good.  After Mrs Mann had played the advert the person who had chosen that add had to talk about it, describe it, say how it worked and who it was directed at e.g was it directed at men or women.  Everyone did really well in describing there adds exceptionally when more then one person had chosen the advert.  We watched about a quarter of the adverts chosen for homework.  We will watch the rest in the next lesson.  I found quiet a few of the adverts quiet amusing.

Twitter

Today in Media we first discussed what adverts we used for our homework, it terms out not surprisingly that no one else used the same car advert as me, while as with the airline one it seemed that quiet a lot of the class decided to use that advert as there one.  Maybe that was because it was quiet a recent advert, or maybe it was just because it was a good advert.  After that Mrs Mann our teacher said that we could create a twitter account, that would allow us to follow people in the media industry.  After we had done that we looked through the exams of some previous students to see how they did the exam.  We read through the exams in groups of two and saw how they described the adverts they used for their exam.  After that Mrs Mann gave us our homework then the lesson was over for another day

car and airline advert

The first advert the airline one is a British airways advert for the London 2012 Olympics.  In this advert it starts in a plane that is getting ready for take off but instead it starts to drive out of the airport and drives done the roads of London.  During the advert you see many of the sights of London through the windows of the plane or from the outside where you can see the plane next to the monument itself.  One part you see the plane next to big Ben.  This advert worked to both support team GB in the Olympics but also British airways.  Every time the advert showed the whole plane you could see the words British airways on the side.  The advert also showed the people who worked on the plane helping people at the beginning with their bags but then also again near the end when they were letting the people off the plane.  At the end of the advert it says in big bold writing don't fly support team GB.  Which for an airline advert is quiet surprising considering normally they would be trying to get people to fly with them, but in this one they are saying don't fly stay in Britain.  The reasoning behind showing the sights of London is to show what great things there are to see in London, as well as saying that instead of going on Holiday to other places during the Olympics you should stay in Britain and support team GB

The second advert is a Toyota car advert.  The advert was filmed in Scotland next to loch ness.  The advert starts with a runner running down a road he starts to slow down and stops.  He then walks towards a Toyota car that is parked next to loch ness.  He walks up to the car and goes to open the door as he touches the door the car falls over because it is a card board cut out of a real Toyota car.  After the car has fallen over a tentacle comes out from the water, followed by lots more one of them grabs the man and drags him into the water to the loch ness monster.  Another tentacle then comes out of the ground and stands the cut out back up.  This employs that the monster has grown smart and is using a cut out of a irresistible car to attract people in then once they have touched the car it gets them.  This advert of cause plays on the myth of the Loch ness monster

Lara croft and Lucozade

In 1988 Lucozade sponsored Lara croft by using here in adverts.  Lucozade used Lara croft in multiple adverts where she got into a situation that seemed dyer, where she would drink the Lucozade and then get out of the situation.  In one of the adverts Lara was in a dyer situation with an axe above her head, the game then got paused and the person playing it went to the bathroom, so Lara croft got two Lucozades out of her bag and gave one to the person holding the axe and they decided to have a drink.  The person then came back into the room, had a mouth full of the Lucozade that he had started playing the game again and Lara got straight out of the situation, they used the slogan for a refreshing pause to get the affect of the part where the game is paused.