adverts

Today in class we started to watch some of the adverts that people had written about for the homework.  I thought all the ones that we watched in class where really good.  After Mrs Mann had played the advert the person who had chosen that add had to talk about it, describe it, say how it worked and who it was directed at e.g was it directed at men or women.  Everyone did really well in describing there adds exceptionally when more then one person had chosen the advert.  We watched about a quarter of the adverts chosen for homework.  We will watch the rest in the next lesson.  I found quiet a few of the adverts quiet amusing.

Twitter

Today in Media we first discussed what adverts we used for our homework, it terms out not surprisingly that no one else used the same car advert as me, while as with the airline one it seemed that quiet a lot of the class decided to use that advert as there one.  Maybe that was because it was quiet a recent advert, or maybe it was just because it was a good advert.  After that Mrs Mann our teacher said that we could create a twitter account, that would allow us to follow people in the media industry.  After we had done that we looked through the exams of some previous students to see how they did the exam.  We read through the exams in groups of two and saw how they described the adverts they used for their exam.  After that Mrs Mann gave us our homework then the lesson was over for another day

car and airline advert

The first advert the airline one is a British airways advert for the London 2012 Olympics.  In this advert it starts in a plane that is getting ready for take off but instead it starts to drive out of the airport and drives done the roads of London.  During the advert you see many of the sights of London through the windows of the plane or from the outside where you can see the plane next to the monument itself.  One part you see the plane next to big Ben.  This advert worked to both support team GB in the Olympics but also British airways.  Every time the advert showed the whole plane you could see the words British airways on the side.  The advert also showed the people who worked on the plane helping people at the beginning with their bags but then also again near the end when they were letting the people off the plane.  At the end of the advert it says in big bold writing don't fly support team GB.  Which for an airline advert is quiet surprising considering normally they would be trying to get people to fly with them, but in this one they are saying don't fly stay in Britain.  The reasoning behind showing the sights of London is to show what great things there are to see in London, as well as saying that instead of going on Holiday to other places during the Olympics you should stay in Britain and support team GB

The second advert is a Toyota car advert.  The advert was filmed in Scotland next to loch ness.  The advert starts with a runner running down a road he starts to slow down and stops.  He then walks towards a Toyota car that is parked next to loch ness.  He walks up to the car and goes to open the door as he touches the door the car falls over because it is a card board cut out of a real Toyota car.  After the car has fallen over a tentacle comes out from the water, followed by lots more one of them grabs the man and drags him into the water to the loch ness monster.  Another tentacle then comes out of the ground and stands the cut out back up.  This employs that the monster has grown smart and is using a cut out of a irresistible car to attract people in then once they have touched the car it gets them.  This advert of cause plays on the myth of the Loch ness monster

Lara croft and Lucozade

In 1988 Lucozade sponsored Lara croft by using here in adverts.  Lucozade used Lara croft in multiple adverts where she got into a situation that seemed dyer, where she would drink the Lucozade and then get out of the situation.  In one of the adverts Lara was in a dyer situation with an axe above her head, the game then got paused and the person playing it went to the bathroom, so Lara croft got two Lucozades out of her bag and gave one to the person holding the axe and they decided to have a drink.  The person then came back into the room, had a mouth full of the Lucozade that he had started playing the game again and Lara got straight out of the situation, they used the slogan for a refreshing pause to get the affect of the part where the game is paused.

coca cola and pepsi

Second media lesson went well.  When the lesson started we went back onto the topic of coca cola and there main competition Pepsi.  We also talked about the Pepsi coco wars.  Which where coca cola and Pepsi fighting over buyers using all the different types of advertisement.  We also went back and watched an advert that we watched in the last lesson so we could discuss what we saw in the advert in detail.  We also discussed how the advert was edited for different countries not just by changing the text but by changing the nationality of the woman who was always in the middle of the shot.

We also discussed how the coca cola company is not as good as it always makes it self out to be.  How it wants to sell coca in different companies so instead of shipping it there they make factories there and how they would do things that would damage the local populations crops or way of life.  WE also watched an advert called the hilltop advert which was made just after the Vietnam war.  It showed different people from all different nationalities singing with each other in harmony with coca in their hands.  This advert showed that coca can bring harmony as well as people singing in it.

Single lesson

Well where do I start today.  Well today was just a single lesson so we didn't have as much time to do things as we did in the first lesson.  But what we did do was discuss the genre we would be looking at over the year.  Which was one of my favourites action and adventure.  We also looked at what films where in the top five in cinemas over the last couple of months.  They were 1 avengers assemble 2 Prometheus 3 Men in black three 4 hunger games and 5 American pie Reunion?  We looked at what coca cola did to advertise their product at Christmas.  The piece of advertising we looked at was a banner that was made by coca cola.  It had a massive coca cola bottle on one side and snow underneath it.  Next to that was Santa with his back full of presents on his back and a coca cola bottle in his hand.  Both bottles had a ribbon on them making it look as if they were gifts, this plus all the features of the banner made it look like it had the feeling of Christmas and this is what sold coke through out the Christmas holidays.

We also watched another advert for coke which featured a woman walking down the street smiling and singing giving coke bottles to people as she walked past them.  The happiness seemed to move from person to person with every coke bottle she handed out.  After we had watched the advert we discussed it and said about some of the things we noticed in the advert about things that happened in the background of the advert as well as what was happening in the main shot.  After we had finished that the lesson was over and it was time to go

My first media lesson

Today was my first media studies lesson, it was really good, what we did in the lesson today was first of all look at some previous work that students did last year, our teacher explained what some of the parts of the pictures were called, such as what the different names were for close up shot and medium shots.  We also looked at what the students had called the product and how they had expressed this in the background of the picture.  Also, how some of the products were named in french, the background of the picture and what the people were wearing in the picture expressed the name.

After we had done that we went back to the class room and discussed some different types of advertising media and how companies have use different things for their advertisement.  Such as celebrities.  We watched a diet coke advert which had the singer Duffy in the advert, diet coke is advertised at women to make it so they can have a fizzy drink with less sugar in it. Using the female singer Duffy was good because it showed that in between her concerts she could have a drink of diet coke and be happy.  During the advert she made eye contact with a few people and the way the advert went made it look like her happiness was spreading. 

After that we watched a second advert which was about coke zero, they had used the theme of James Bond for their advert. Using both coke zero and the theme of James Bond in this advert made it look like with coke zero you can be cool like James Bond, have lots of fast cars and get the ladies.  We also looked at how women were used in advertisments to make it look like without a certain thing they would be a failure.  Then after discussing that for a bit longer we started to set up our blogger acounts.

After we had set up our blogger accounts, which I am using right now to post this, we made our first blog which you are currently reading.