Lara croft and Lucozade

In 1988 Lucozade sponsored Lara croft by using here in adverts.  Lucozade used Lara croft in multiple adverts where she got into a situation that seemed dyer, where she would drink the Lucozade and then get out of the situation.  In one of the adverts Lara was in a dyer situation with an axe above her head, the game then got paused and the person playing it went to the bathroom, so Lara croft got two Lucozades out of her bag and gave one to the person holding the axe and they decided to have a drink.  The person then came back into the room, had a mouth full of the Lucozade that he had started playing the game again and Lara got straight out of the situation, they used the slogan for a refreshing pause to get the affect of the part where the game is paused.