Today was my first media studies lesson, it was really good, what we did in the lesson today was first of all look at some previous work that students did last year, our teacher explained what some of the parts of the pictures were called, such as what the different names were for close up shot and medium shots. We also looked at what the students had called the product and how they had expressed this in the background of the picture. Also, how some of the products were named in french, the background of the picture and what the people were wearing in the picture expressed the name.
After we had done that we went back to the class room and discussed some different types of advertising media and how companies have use different things for their advertisement. Such as celebrities. We watched a diet coke advert which had the singer Duffy in the advert, diet coke is advertised at women to make it so they can have a fizzy drink with less sugar in it. Using the female singer Duffy was good because it showed that in between her concerts she could have a drink of diet coke and be happy. During the advert she made eye contact with a few people and the way the advert went made it look like her happiness was spreading.
After that we watched a second advert which was about coke zero, they had used the theme of James Bond for their advert. Using both coke zero and the theme of James Bond in this advert made it look like with coke zero you can be cool like James Bond, have lots of fast cars and get the ladies. We also looked at how women were used in advertisments to make it look like without a certain thing they would be a failure. Then after discussing that for a bit longer we started to set up our blogger acounts.
After we had set up our blogger accounts, which I am using right now to post this, we made our first blog which you are currently reading.
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